Copy for every occasion
I like to keep things simple. Throw jargon in the bin. Turn 'huh?' into 'now I get it!'
Over the years (seven in copywriting and six in internal comms), I've used that rule to take complicated topics and turn them into simple yet compelling stories.
From creative concepts and messaging narratives, to day-to-day copy – like emails, social media posts and blogs – I've worked on multiple projects across different channels. On both sides of the agency and in-house fence.
So, if you're looking to bring a little bit of simplicity to what you're trying to say, let's talk.
We remember stories, not selling points
Features and benefits are all fine and dandy, but it's how we feel about products and services that stick with us. Which is why over the years, I've helped brands and industry experts tell their stories to better connect with their audiences.
A snapshot of my work
Take a look and see what you think. If you'd like to see more, just get in touch.
Article
Ask the expert: IT Security
An interview with Amey's Senior Information Security Manager for the company’s employee magazine, discussing in-game purchases and how to keep kids safe.
Article
Reality TV and your career
A thought leadership piece from a recruitment agency's director, placed with The Times, about the lessons job seekers can learn from reality TV.
Blog
Safety in manufacturing
A discussion about how tech, like cloud computing, is helping to reduce in-work hazards – and if there will ever be a future with zero workplace injuries.
Blog
Improving retail tech
A closer look at why retailers shouldn’t put off updating their IT system – and why burger sauce is a great analogy for improving retail experiences.
Emails
Manufacturing trends report
An email for Virgin Media O2 Business to promote its tailored report for Associated British Foods, with a follow up email targeting a specific interest.
Email writing guide
Help and support
A short eight-step guide for sales teams on how to write the ideal partner email that follows brand tone guidelines, with a template to get started.
Interior design Artist @ JOPDEX Arch
Car tattoo artist @ FastLane Paint
Landing page
Creativity never stops
As part of a small ABM campaign, this Verizon Business landing page shows Publicis how its network can help keep their creativity and ideas flowing.
LinkedIn ads
Image, video and more
A collection of static image, carousel and video LinkedIn ads for multiple campaigns with Virgin Media O2 Business, Verizon Business and Amdocs.
LinkedIn social posts
Starting conversations
A collection of organic social posts about news events and company assets, which Lenovo industry experts where able to post from their LinkedIn accounts.
Sales guide
"Are you just using 10%?"
A guide that shows Lenovo is more than just laptops and looks at the 'other' services on offer – with a little help from IoT Isabelle and the rest of the ‘Lenovo Council’.
Roadshow presentation
Extraordinary together
A personalised presentation for a Verizon Business sales rep to take around multiple WPP offices and discuss how they can support connectivity needs.
YouTube ad
Get more
As part of Virgin Media O2 Business’s ‘Get more’ campaign, this 30-second YouTube ad shows companies the extra support and tech they get when they join.
Concepts
Time for something a little bit different...
As well as day-to-day copy, I've also developed DM concepts and messaging narratives.
Click on the thumbnails to see my work with Virgin Media O2 Business, Lenovo, Splunk and more.
Company magazine editor
During my time as Internal Communications Manager at Amey, I was also editor of the employee magazine, called The Hub. Published every Quarter, this collected news from around the business, promoted new initiatives and shared employees’ stories for all 20,000 of them.
Want to see more?
This is just a sample of the type of projects and copy I've worked on over the years. If you'd like to see more, just let me know. I'd be happy to take you through them.
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